Why All Marketers Should Be Growth Hackers
Are you a marketing professional or a growth hacker? Is there a difference and does it matter? In more recent years, growth hacking has becoming a trending term to describe those who provoke growth for small and large companies. They require a diverse mix of tools to help initiate growth within a company.
The traditional ways of marketing may just not be enough to help companies develop. Growth hacking is less expensive and more effective at getting products in front of a targeted audience. Some of the largest companies used growth hacking techniques to develop. These companies include Facebook, Twitter, Airbnb, Uber, Square, and Dropbox.
Growth hacking is considered the scientific and scalable approach to marketing. It doesn’t require money for paid advertising and large promotional events, but is built more on targeted strategies that are observed to work best for business based on data and research. Growth hacking is appealing to individuals who have more of an engineer mindset rather than a dominant creative mindset, because it focuses on scalable and efficient processes. Many marketers are increasing their skillset by learning growth hacking techniques, as they see more companies seeking to hire individuals with these skills.
Traditional marketers will need to learn growth hacking tactics in order to keep up with changing business landscape. Growth hackers are building the next generation of brands and companies, so marketers are learning to change their tactics.
To become a growth hacker, it is important stop thinking like a traditional marketer. Traditional marketers tend to think about marketing after the product is done, but growth hackers think about what people truly want and shape their final product according to the feedback and response of clients during the product development process.
Instead of aiming for a huge product launch, start small with your early adopters. Teach them how to use the product and see how it unfolds with their feedback. It is also helpful to create products that retain users and encourage them to want to share your product. You can include your early adopters in the growth process by paying them to be a part of your brand building effort, as they publically share your product and their experience.
The bottom line is for traditional marketers to stay in the game, they will need to develop new skills. These skills require more measurable strategies and efficiency. It doesn’t take a huge marketing campaign to build your client base, but simple scalable steps along the way can elicit solid growth.
