How do you hire a growth hacker?

You want to expand your business efforts, but you need a person that is passionate about metrics and inspired by data. Hiring a growth hacker may not be as easy as hiring an accountant, but it isn’t impossible and when you find the right fit for your company the results can be very profitable.

To help you get started on finding a successful growth hacker, consider the following tips.

Ask around

The best way to find a growth hacker is to ask people who have a track record of being growth experts themselves. They know what qualities to look for in an individual and can offer recommendations or referrals.

Create a growth hacker from within

Do you or someone you know want to be a growth hacker? Finding the right match could be as simple as finding the right attitude. You don’t always need an expert, but people who are motivated by growth and look for solutions to help move business efforts forward have the right attitude to become a growth hacker. Find someone with a desire to learn growth hacking strategies. Plus, hiring from within your company can get you ahead sooner as the candidate understands your business and products.

Let growth hackers do their thing

Recognize that growth hackers work best when they are permitted to execute tests and analyses they deem to be important to maximizing your growth potential. Let growth hackers do their thing when it comes to working, as they thrive on making an impact and seeing the rewards of success.

Check out their blog

People who are passionate about growth potential will want to teach others about techniques related to growth hacking. Check out a prospective candidate’s growth hacking blog to get an idea of their marketing insights. Look for original thought, deep analysis, and creativity in their posts.

It’s all about attitude

As mentioned above, a great growth hacker needs the right attitude. They also need a positive mindset to get excited about the road to discovery and testing. Growth hackers don’t focus on tactics that feed their ego, but they are data-driven to find a solution and maximize potential.

Proven track record

If you want a growth hacker with extensive experience, look for someone who has a proven track-record with optimizing data-driven products or lead acquisition marketing campaigns. They should also have excellent communication skills, be passionate about your product, and solid understanding of testing methodology.

Ask conceptual questions

To determine if someone is a match for your company, ask questions and share hypothetical situations to get a sense of the growth hacker’s problem solving skills. What would you do to reach our prospective and current customers? How would you fix a specific problem that is occurring with our service or product? If you could add a feature to our product or service, what would it be and why?